Personal tools
You are here: Home Articles Coopetition Strategy: theory, experiments and cases
Navigation
 
Document Actions

Coopetition Strategy: theory, experiments and cases

by xavier last modified 2009-09-21 12:53

In a dynamic business environment that accommodates many competing organizations that co-operate in networks, and where knowledge has become vital, it is necessary to improve our understanding of how these organizations manage such co-opetitive relationships. A new book is dedicated to the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies. A chapter investigates Zea Partners organization model as an example of Coopetition in knowledge-intensive multiparty alliance.

This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies (firms, governments, suppliers, customers, scientists and partners) in today’s global scenarios. It provides the rudiments for navigating an exploration journey into a virtually new and emergent management subfield.

This volume presents three key distinctive features:

  • it is the first attempt that delves systematically and rigorously into coopetition strategy and coopetitive behaviour;
  •  it clearly elucidates the contribution of coopetition to the advancement of strategic management and managerial practice;
  •  it is the outcome of the collective brains of several scholars, with diverse geographical roots and backgrounds, who cultivate original research on co-opetition strategy from a variety of perspectives (economic, managerial, political) and multiple methods (theory building, game-theoretical, experimental and inductive case-based inquiries).

Looking into this volume, the reader will realize that, while the topic is at the beginning of its lifecycle, coopetition strategy has touched an important crossroads which solicits a more comprehensive and systematic assessment. If mindfully formulated and implemented, this hybrid strategic option is able to increase returns and generate value for shareholders, entrepreneurs, managers and coopetitors.

Sources:

 

Source

http://www.zeapartners.org/articles/coopetition-strategy-2009